Our Heritage

Stellies was conceived on an adventure and born from a backpack; the first 100 vests were a far cry from what we produce today, but with big bold letters and a red heart: "I LOVE STELLIES" spoke the same language as the Stellies logo still does today.

Stellies graduated from humble markets to a premium retail brand. Today the Stellies logo symbolizes the adventure of taking risks, breaking the mould and living the life you'll always remember.

Life is more than just moments - it’s the experiences that shape who we are. At Stellies, we believe that clothing isn’t just something you wear; it’s a statement of how you choose to live.

Born from a passion for adventure, creativity, and fearless self-expression, our brand was built for those who refuse to settle for the ordinary. Whether you're chasing sunsets, conquering new heights, or simply making memories with the people who matter most, our apparel is designed to move with you, inspire confidence, and remind you to live boldly.

But we’re not just about fashion, we’re about making a difference. That’s why most pieces are proudly made in South Africa, supporting local craftsmanship and ethical production. Instead of importing from overseas, we invest in homegrown talent, creating opportunities and building a brand that contributes to something bigger than just clothing.

Every stitch, every design, and every fabric choice reflects our belief that life should be lived with no regrets, that every day should be one worth remembering. Our collections embody the spirit of those who dare to dream, push boundaries, and write their own stories.

Because in the end, it’s not about the clothes, it’s about the life you live in them.

Live the life you’ll always remember.