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Stellies was conceived on an adventure and born from a backpack; the first 100 vests were a far cry from what we produce today, but with big bold letters and a red heart: "I LOVE STELLIES" spoke the same language as the Stellies logo still does today.
Stellies graduated from humble markets to a premium retail brand. Today the Stellies logo symbolizes the adventure of taking risks, breaking the mould and living the life you'll always remember.